Services in the spotlight

The creativity of a manufacturer and its R&D department is not only situated in developing and producing the most interesting products. Creativity can also be used in terms of services and services. And Van Hoecke proved this once again during its participation in the triennial Prowood trade fair in Ghent.

Van Hoecke is a loyal exhibitor of the Belgian trade fair Prowood. This trade fair for the woodworking sector in Belgium is organized by the experienced team of Claever Associates, so the same organizers as the successful triennial trade fair HoutPro+. "In three years, a lot happens within each company and this has also been the case at Van Hoecke," said Dyonisa van de Velde of Van Hoecke. "We are now officially part of the Blum family and we launched some groundbreaking products with, for example, REVEGO and AVENTOS top. Innovation and quality in the furniture industry remain consistently present in our vision."

Discovering and testing products

An (inter)national trade fair is still the platform par excellence to launch a product with the necessary publicity. Van Hoecke took a slightly different tack at Prowood. "Naturally, we gave last year's flagship product, namely the pocket system REVEGO, the attention it deserves," Dyonisa comments. "Making a home office, a kitchen area or even an entire living area disappear or appear in an instant, you just have to discover it to believe it. The AVENTOS top family also offers a range of possibilities at the touch of a button, each of which we showed. And we had to celebrate the tenth anniversary of our luxurious wooden drawer system TA'OR BOX."

Perfect synergy

But the other tack Van Hoecke used when participating in Prowood involves turning the spotlight on services to the client. "Unburdening clients optimally from A to Z," Dyonisa describes the service approach Van Hoecke is taking. "We developed numerous digital and human services in recent years. A perfect synergy of these, different for everyone of course, provides the optimal support. The ordering process, the processing of the products; we are ready for every step of the way. Our pre-assembled products are a very good example. Thanks to these pre-assembled products, customers enjoy a hassle-free custom order. Just calculate the savings in terms of time, storage space and resources!"

Practical kitchen at the click of a mouse

The Orgalux basic packages fit the bill of convenient products but also the list of services to the customer. Dyonisa: "The concept is simple. A customer simply orders the same package for each project. One box with which he or she flexibly equips several drawers with the essential layouts for the kitchen. Taking a kitchen project to the next level has never been easier. The slogan of the Orgalux basic packages is therefore 'Keep it simple'!