"We bet on products, service and emotion"

New times call for the right answers

The Küchenmeile is upon us again and that means ... many new products in a growing, rich assortment. Schüller and next125 are going a step further and, in addition to these novelties, will also provide a clear overview of all the competencies they offer to increase the performance power of their trade partners.

Schüller Möbelwerk KG, that's two well-known kitchen brands under one roof. With the quality brand Schüller, the company focuses on the broad mid-range segment while the premium brand next125 looks at the high-end segment. The home base is the southern German town of Herrieden, a good 500 kilometers away from the Küchenmeile. Schüller's solution to still be there during the Küchenmeile? House4Kitchen, an exhibitor hub built by Schüller as well as an additional attraction for the kitchen professionals visiting the Küchenmeile.

Consistency and perfection

Markus Schüller, Managing Director of Schüller Möbelwerk KG: "Consistency is an important quality for us. We want to make it as easy as possible for the planner with still a comprehensive offer. At the same time, our catalog must be and remain clear. Today's toppers remain in the picture, of course. These include the 13 centimeter grid dimension and the continuous front panels in the three standard carcase heights of 71.5, 78 and 84.5 centimeters. But also the ability to plan with all heights and depths of 35, 46, 56 and 66 centimeters and the Vario system that allows individual interior arrangement of cabinets. In addition, our diverse range of accessories presented directly in the planning software for each specific cabinet ensures reliability and individual planning diversity. This year, the popular drawer and basket system Optimus receives the frame structure for second-level baskets. We also score high with our lacquers. We are presenting no fewer than 28 coordinated colors for each of the 14 possible fronts in a coherent color wheel that we are supplementing with new colors for the 2025 collection. And what about the brand new SingleX, the practical combination of ergonomic opening of the lower baskets with Tip-On and the middle section with grip rail. With handle, without handle, Tip-On or SingleX, kitchen planners can make their own interpretation of the trend of handle-less kitchens with Schüller."

More than kitchens

Open living spaces are very popular these days and this has not escaped Schüller's notice. Indeed, Schüller believes very hard in a holistic product range and is also expanding this to the full. "We thus give our trade partners additional sales opportunities and thus the chance to generate additional sales," echoes Schüller.

"The pantry in particular offers great opportunities to create added value. We are therefore adding practical new items to our range during this year's Küchenmeile. But with our slogan 'more than kitchens' we also underline our competence in terms of emotions and experience. A visit to Schüller at the fair is always a very special and inspiring event, as is, for example, a pre-presentation of new products. On top of that, it is also no secret that both Schüller and next125 are at the forefront when it comes to visual presentation. We developed marketing materials that are ideally suited for online as well as offline media so that our trade partners can perfectly guide their private customers through the customer journey."

Support tools

"We developed (and continue to develop) a whole range of smart, modern tools that facilitate the daily operations of our trade partners and strengthen sales performance," Markus said. "In addition to marketing materials for the customer journey with private customers, there are also tools available for planning the kitchen itself. For example, there is the Schüller planning check (TAK) that immediately indicates whether an electrical appliance is compatible with the planned cabinet and helps with the search for a suitable conversion cabinet. The Extranet is gaining additional functions, the media configurator on the Extranet is so user-friendly that really anyone can create advertisements for digital and print media, and the course offerings, both classroom and online, also continue to grow."

Taking sustainability into account

Markus: "We consider sustainability in everything we do. The fact that the roof of our production halls houses the largest solar panel system in Bavaria, the new, extra-long truck we added to our fleet in June 2024 but also the tree-planting campaign in Spessart are examples of our commitment. The first, voluntary sustainability report will be published in 2024 - even before we are obliged to do so. With this we clearly show that 'Kitchens Made in Germany' also stands for new values."