berbel and Franke together at Gut Böckel

Two strong brands - one showroom

During “Küchenherbst 2026,” Franke and berbel together are sending a strong signal for innovation and partnership within Franke Home Solutions. Starting in September, both independent brands will present themselves in a
joint showroom at Gut Böckel. The latest products, technologies and solutions are presented here during the Küchenmeile area30. Set up as a sustainable establishment, the location serves as a year-round platform for inspiration, knowledge sharing and training. Gut Böckel is thus developing into a central meeting place where brand experience and knowledge transfer deliberately come together.

Joint action with clear brand worlds

Franke and berbel present themselves jointly, while maintaining their own brand identity. Two clearly recognizable brand worlds provide overview and a high-quality visitor experience. The independence of both brands remains visible in design, communication and product presentation. The showroom concept emphasizes what unites Franke and berbel: a strong focus on cooperation with specialist retailers, technological expertise and high quality standards.

Annual presence instead of temporary exhibition venue

During the Küchenmeile from September 19 to 24, 2026, the showroom will serve as the central exhibition and communication platform. After that, the location will be available for events and training sessions more than 300 days a year. At the heart of the showroom is the Academy, which offers ongoing training and education on product, system and technology knowledge. In this way, Franke and berbel support specialist retailers in consulting, planning and sales. The offer is further complemented by exclusive events that strengthen dialogue and cooperation with the industry.

“With the new showroom at Gut Böckel, we are creating a strong and future-oriented stage for Franke and berbel. Both brands will become tangibly experienceable and offer our partners space for intensive exchange, inspiration and knowledge sharing. The combination of clear brand worlds and a powerful Academy is an important step for us to grow from an exhibition week to a permanent brand presentation,” said Gregory Oswald, Managing Director Franke Home Solutions DACH.”