Platform about design and technology in the kitchen, home, and bathroom industry
The new "Well-living is on show" campaign aligns with Franke's progressive strategy to make the home an oasis of health and comfort.
Franke Home Solutions, a leading provider of intelligent systems and solutions for the kitchen, is launching its new global campaign "Well-living is on show." This campaign is based on Franke's vision to offer integrated home solutions that contribute to a healthy and comfortable lifestyle.
Over the years, Franke Home Solutions has built expertise and a dynamic, groundbreaking strategy. Thus, the brand has positioned itself as a total provider of equipment for preparing dishes and cooking in the kitchen. This applies to its entire range, including sinks, faucets, extractor hoods, cooktops, ovens and accessories. Many of these products have won prestigious design awards, such as the Red Dot and iF Design Awards.
Following the 2022 brand campaign "The Great Stage," the "Well-living is on show" campaign marks the next step in the brand storyline. According to Franke, the home is a place to create, connect and truly come alive. A place you love to share with the people you care about. A place that inspires you to showcase what makes you feel good. Franke's new brand campaign focuses on three characteristics central to its vision of well-living: comfort, technology and health. This evolutionary journey of the Franke brand takes full shape in products that naturally respond to changing needs and desires, at a time when people are increasingly looking at the home in a holistic way.
Within this development, it is important to highlight Franke's expertise in boiling water faucets and air ventilation during cooking - two essential elements in a home that embrace the core of health and comfort.
Launched globally through various channels, the "Well-living is on show" campaign celebrates the brand's power to create a high-quality, multifunctional and harmonious living space. With Franke's fully integrated kitchen solutions, the answer is: a place you are proud to share, a place where you not only live - but where you live healthily and comfortably. At Franke, well-living takes center stage.
Speaking about the new campaign, Gianluca Vigato, Head of Advertising & Communication at Franke Home Solutions, says: "We are immensely proud to present our new campaign 'Well-living is on show'. It marks another step in the evolution of our previous campaign 'A Great Performance Deserves A Great Stage' and fully embodies Franke's vision for the future. The campaign reflects our new brand positioning and value proposition, with well-being in the kitchen at its core. In addition, it again underscores Franke's expertise in air and water treatment. The company has a deep understanding of how important health, comfort and technology have become to the modern consumer. Today, the home is no longer just a place to live - it is a place to share, enjoy, unwind and express yourself. In short: it is a place to live well."
