Platform about design and technology in the kitchen, home, and bathroom industry
From smart standard to luxury product
Common in Japan, but also on the rise in European bathrooms: the shower toilet. With a perfect blend of hygiene, comfort, durability and design, this innovative product takes toilet use to the next level. Manufacturers are responding to diverse requirements, from basic and affordable to high-end and luxurious. Thus, the bathroom becomes the place where technology and well-being come together, more than ever before.
The shower toilet, also called the Japanese toilet, is also gaining popularity in our area. The trend is rising, although it is gradual. With a limited budget, a special toilet is not yet at the top of the priority list - rather, we would rather choose beautiful furniture, tiles or a luxurious shower. Nevertheless, along with familiarity, interest is also growing. Comfort and hygiene are important plus points, but sustainability also plays a role: the consumption of toilet paper drops significantly.
With rising demand, supply is growing, both in the higher and accessible segments. It is therefore important for professionals to include this option in the sales conversation. From simple entry-level model to advanced luxury product: there is a suitable shower toilet for every need.
For those just looking for a refreshing clean, there is, for example, the TECEone, a model without electricity that is easy to install. TOTO also responds to this with a toilet that can later be easily converted into a shower toilet - ideal for those who do not yet have the budget. Tip: When new construction or renovation, provide a power point in advance, keeping future options open.
At the other end of the spectrum, we find shower toilets with personalized user profiles, adjustable water temperature and jet intensity, blow dry function, odor extraction and even sensor-controlled lids. Smart technology and comfort go hand in hand here.
Design plays an increasingly important role. Customers who invest also expect aesthetics. Brands respond to this with matte white or black versions, such as Villeroy & Boch with the Vi-Clean line and the new Supreo premium model. There is also the Geberit AquaClean Sela range, with signature by top designer Christophe Behling, also available in a "square" variant with more angular shape. Previously, the Geberit AquaClean Alba shower toilet, the affordable entry-level model without a hairdryer, won a Red Dot Award 2024. The trick is to subtly integrate technology into a sober and contemporary design. A challenge that A-brands excellently meet.
Ideal Standard launched its first shower toilet (i.life E) at ISH 2025, Duravit expanded the D-Neo family with a compact model (the SensoWash® D-Neo shower toilet) designed by Belgian designer Bertrand Lejoly. The latter model also targets the project market: a good price-performance ratio, three wash modes, adjustable temperature, seat heating and night light in a compact format.
Finally, innovation also continues in the field of toilets in general. For example, Roca presented the Avant toilet, with integrated cistern in the bowl itself. This saves space and simplifies installation. The new Roca In-Wash Vorea shower toilet is also available in a hanging and a standing model, possibly with the space-saving Roca In-Tank system.
In short: with smart technology, more choice and increasing interest, the shower toilet is ready to further conquer Belgian bathrooms. For the bathroom professional, here is an excellent opportunity to inspire customers with a solution that combines hygiene, comfort and sustainability.
