Platform about design and technology in the kitchen, home, and bathroom industry
Podcast with Sander van 't Hoen and Sharon Wolters (ATAG)
No less than four pressing topics are discussed in this episode of KeukenCast. The guests are Sander van 't Hoen (Channel Manager New Kitchen) of ATAG and his colleague Sharon Wolters, responsible for marketing. Host Jerry Helmers and sidekick Maarten Zegstroo, who of course also presents his spoken column in this show (Maarten's Minute!), sought answers to the question of how to solve the shortage in the labor market.
And well ... "experience. It ís the most commonly used word in the kitchen industry. But what do we really mean by it? Sander and Sharon are challenged to come up with the ultimate definition. The question is whether consumers nowadays buy 'brand experience' rather than a purely functional appliance. There is also a point of interest for the kitchen industry: consumers underestimate how much innovation there actually is in a modern cooktop or oven. Can a kitchen specialty store differentiate itself in this regard?
