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Jordi Neefe and Hein van Eijkern are building on together as the franchise duo of the KeukenCoach studio in Zoetermeer. With this move, they are entering their next phase of entrepreneurship as wholly independent franchise entrepreneurs.
Jordi and Hein have been working together for some time, first in the I-KOOK Zoetermeer branch, then in the KeukenCoach studio. Jordi started his entrepreneurship in the studio a year ago, with Hein joining him in a franchise model there is a rock-solid duo.
Jordi and Hein are both locally involved. From that involvement, they sponsor local initiatives, such as sports for children and the Zoetermeer summer culinary festival.
With every kitchen sold, an amount is set aside to support local sports clubs. Each quarter, a check is presented to a club in the region, intended to provide underprivileged children with proper clothing and equipment. “Everyone deserves a fair chance to develop athletically,” Jordi said.
This step is an important addition to one of the objectives of Keukenspectrum Group: supporting successful entrepreneurs in their growth and taking steps in customized franchise solutions. With this, the organization once again emphasizes its vision of modern entrepreneurship: locally anchored, people-oriented and with an eye for social added value.
KeukenCoach brings top level service to the mid-market kitchen market. This concept focuses on customers who know what they have in mind and are focused on A-brands. KeukenCoach customers want to be advised by experts with far-reaching expert knowledge.
A foundation has been laid in recent years with branches in the major cities of Amsterdam (2020), Amersfoort (2020), Rotterdam (2022), Eindhoven (2023) and Utrecht (2023).
The Zoetermeer branch is in line with the idea that further growth will take place primarily locally in a smaller-scale setting. The kitchen studio in Zoetermeer has an area of approximately 150m2. The personal relationship between customer and local entrepreneur is essential.
Brothers Jaap and Roel Oostra started Keukenspectrum Group in 2001. Founded on common values such as trust, integrity and respect, it became a great success. Keukenspectrum Group now operates more than 30 stores with the I-KOOK and KeukenCoach concepts.
