Platform about design and technology in the kitchen, home, and bathroom industry
With the theme ‘Creating Value Together,’ the 2026 MHK Conference, held recently at Huis ter Duin in Noordwijk, clearly set the tone: creating added value together. And that “together” was evident across the entire spectrum—from the network of suppliers and MHK members to the MHK organization itself.
During the two-day conference at Hotel Huis ter Duin, entrepreneurs, industry partners, and representatives from MHK Nederland and MHK Belgium gathered to share knowledge, exchange experiences, and look ahead together to the future of the kitchen and bathroom industry. The presentation of the Golden Triangle award was once again one of the absolute highlights of the event.
Marc Asbeek Brusse opened the conference for the first time in his role as managing director of MHK Nederland and MHK Belgium. He immediately set the tone with a clear message about collaboration: “In a time when changes are happening in rapid succession, we believe more than ever in the power of collaboration. By sharing knowledge and experience, we create value together for our entrepreneurs and for the industry as a whole.”
With that approach, he set the tone for the conference, which focused on connection and shared development.
The collaboration within the Benelux was further emphasized by Joeri Poelmans, Sales Director of MHK Belgium. Although there is still no conference venue in Belgium, this does not appear to be an obstacle for the participants. “Our members have made it clear that they would like to continue coming to Noordwijk. Huis ter Duin offers not only quality but also the right setting for networking and substantive discussions.” According to Poelmans, cooperation within the Benelux cluster is going smoothly, and there is confidence in its further expansion.
Volker Klodwig, CEO of the MHK Group, provided a clear update on the organization’s position in a changing market. “Added value is created where stability and development converge. Our strength lies in pooling expertise and providing direction in a dynamic environment.”
The figures underscore that ambition. In 2025, the MHK Group achieved total gross revenue of 9.664 billion euros (+5.1%). Its European operations even grew by 8.6% to 3.608 billion euros. The partner network also continued to expand to 4,382 locations, with 72 new additions. Revenue continued to trend positively in 2026. At the same time, MHK also noted that showroom visits in both the Netherlands and Belgium are declining. Due to rising costs, consumers are taking a more critical approach to major purchases.
The Golden Triangle awards ceremony remained a crowd-pleaser. The award honors outstanding kitchen and bathroom projects that combine design, functionality, and craftsmanship. The presentation of the awards was led by Marketing Director Ivo Metz, who energetically introduced the nominees and gave the audience a glimpse into the design power behind the projects. The winning kitchen design was created by Smartdesign Keukenstudio in Maassluis, by Coen van Gilst and Tobias Grinn.
An award was also presented in the bathroom design category. First place went to Scheffer Badkamers. As is customary, the winners were determined by a live vote among those in attendance, following a preliminary selection process assisted by jury member Monique van der Reijden.
In terms of content, the conference also offered a healthy dose of inspiration and practical applicability. With their interactive keynote, Rob Mollien and Emiel Lensen engaged the audience on topics such as customer focus, operational blindness, and revenue growth. Using relatable real-world examples and a touch of humor, they encouraged entrepreneurs to reflect and take action.
The expansion of the program to include hands-on workshops was a natural fit. Participants were given practical tools to apply in their day-to-day business operations.
During the MHK Industry Talk, Geert de Keyzer (nobilia), Stefan Verhoeven (Miele Benelux and France), Francis Gistelinck (Novy), and Geert-Jan Engbers (Kemie) discussed market developments, supply chain collaboration, and changing consumer behavior.
The 2026 MHK Conference made it clear that collaboration is not an abstract concept, but a concrete factor for success. By actively connecting suppliers, entrepreneurs, and the organization, an ecosystem is created in which knowledge, innovation, and growth reinforce one another.
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Marketing, trade, cooperation MHK Netherlands is part of MHK Group, the European market leader for kitchen, furniture and sanitary trade in SMEs with more than 3,400 partners. Today, numerous trade partners in the Netherlands, Belgium, Austria, Germany, Switzerland, Spain and Great Britain benefit from the valuable synergy of cooperation with the Group. MHK Netherlands has been supporting [...] since 1992.
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