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Anyone who enjoys cooking knows that good ingredients require the right storage conditions. Fresh fish, meat, vegetables, and fruit don’t stay at their best on their own: temperature, humidity, and air circulation determine how long their flavor, texture, and quality are preserved. That’s why ATAG is now introducing the premium 9 Series of refrigerators, freezers, and fridge-freezer combos, in addition to the previously launched 8 Series. The 9 Series takes things a step further with DuraFresh technology, which keeps food fresh and flavorful up to three times longer. Combined with handcrafted wooden accessories, a stainless steel back panel, glass shelves, and a full-color TFT display, the 9 Series forms a high-end line of built-in appliances that brings together optimal freshness, natural materials, and refined design.
The 9 Series immediately stands out thanks to an interior that is just as well thought out as the technology behind it. Exclusively for this series, ATAG has developed a collection of handmade wooden accessories that transform the refrigerator into a stylish, organized extension of the kitchen. The collection consists of a breakfast tray, an egg holder, a bottle holder, and a multi-box with a wooden lid. The removable breakfast tray can be placed directly on the table from the refrigerator, for example, to serve breakfast items, appetizers, or cheeses. The natural look of the wood provides a warm contrast to the sleek interior and makes the refrigerator not only more functional but also more appealing to use.
Not every ingredient requires the same storage conditions. That’s why the 9 Series features DuraFresh drawers with individually adjustable temperatures ranging from +2 °C to -2 °C. This allows you to create the ideal microclimate for different types of ingredients. Vegetables, fruit, meat, and fish stay fresh up to three times longer, ensuring that flavor, texture, and quality are optimally preserved and reducing food waste.
Optimal freshness requires more than just cooling. That’s why the 9 Series combines various technologies that continuously balance temperature, air circulation, and humidity. Adaptive Control automatically adjusts the cooling behavior to daily usage. If the door is opened more frequently while cooking, the system minimizes temperature fluctuations so that ingredients are stored under consistent conditions. OptiFlow distributes cool air evenly throughout the refrigerator via multiple vents, reaching every corner. Auto Humidity Control also automatically regulates the humidity in the produce drawer, ensuring that fresh produce retains its flavor and firmness for longer.
The premium look of the 9 Series isn’t just on the outside. The interior features glass shelves and glass door bins that create a bright, luxurious look and are easy to clean. The industrial-grade stainless steel back wall prevents the formation of harmful biofilms that may contain bacteria, thereby contributing to a fresh and hygienic storage environment.
The lighting has also been carefully designed down to the last detail. LED lighting on the sides and inside the drawers ensures that all ingredients are clearly visible, while the full-color TFT display offers a clear and intuitive user interface. The user can adjust the light intensity to their preference, and thanks to NightMode, it automatically adapts to the time of day.
The fully extendable telescopic slides are also practical for everyday use. All drawers are equipped with them, ensuring that every drawer is fully accessible and that the available space can be used to its fullest potential.
The ConnectLife app makes it easy to control and monitor the refrigerator remotely. In addition, the app offers smart diagnostics, food storage temperature guides, recipe suggestions, and an integrated shopping list.
Ease of use is also a key feature in the freezer compartment. Thanks to No Frost technology, ice buildup is automatically prevented, eliminating the need for manual defrosting. The entire storage space remains available, and the freezer continues to operate efficiently.
The ATAG 9 Series is available as a 178-cm refrigerator and freezer with a door-in-door system, and as a fridge-freezer combination in 194 x 70 cm and 178 cm sizes. The series will soon be expanded to include smaller models, including a 140-cm refrigerator and two 122-cm models: a refrigerator and a refrigerator with a freezer compartment. As a result, the series offers a premium solution for high-end kitchen designs that combine style, functionality, and culinary excellence.
With the introduction of the 9 Series, ATAG is further expanding its premium lineup. While the 8 Series focuses on controlled freshness and everyday ease of use, the 9 Series adds an extra dimension with a luxurious finish, exclusive wooden accessories, and advanced freshness-preservation technology for the discerning home cook.
