Smart Cooling for Every Kitchen

From built-in to American-style refrigerators

Refrigeration and freezing are the focus at ETNA for the first half of the year. This is due to the brand’s role as an official sponsor in the refrigeration and freezing category of the 2026 FIFA World Cup™, but the main focus is on the wide range of refrigeration solutions that ETNA is bringing to market. From compact built-in refrigerators to spacious American-style models, the brand aims to serve consumers across various price ranges with technologies that combine freshness, ease of use, and energy efficiency.

The partnership surrounding the 2026 FIFA World Cup™ gives ETNA the opportunity to draw extra attention to this product category. In doing so, the brand is not focusing exclusively on a single type of refrigerator, but rather on the breadth of its product range. With the campaign message ‘Affordable refrigerators for priceless moments,’ ETNA emphasizes that modern cooling technology should be accessible to a broad target audience.

Focus on Freshness and Flexibility

Within the product range, the FreshTech series is the flagship line for built-in kitchens. The fridge-freezer combinations in this line feature Total No-Frost, freshness zones, and smart temperature control functions, among other features. In addition, FreshTech offers technologies such as SmartZone, which allows a compartment to be set to different temperatures, ranging from freezing to light refrigeration. This allows the available space to be adapted to the situation and provides extra flexibility in everyday use.

The Convert Function also contributes to this. It allows the freezer compartment to be temporarily converted into additional refrigeration space. This allows users to adjust the available capacity to their current needs, for example, when they temporarily need more space for groceries, beverages, or fresh produce (such as when watching a soccer game).

Metal Tech Cooling also plays an important role in the series. This metal back panel retains cold air longer and helps the temperature return to normal more quickly after the door is opened. This minimizes temperature fluctuations and creates a more stable environment for food storage. In several models from the FreshTech series, this technology has been extended to the door panel, contributing to an even more uniform temperature distribution.

The FreshTech series was developed for consumers who value ease of use, freshness-preservation technology, and energy efficiency. Within the range, ETNA offers various models, from affordably priced options to more feature-rich versions with higher energy efficiency and lower noise levels. This ensures there is a suitable solution available for a wide range of needs and kitchen layouts. In addition, the series includes 194-centimeter-tall fridge-freezer combinations, with which ETNA is responding to the demand for more storage space in the kitchen.

From built-in to American-style refrigerator

In addition to built-in models, the product line includes a variety of American-style refrigerators. These appliances offer extra capacity and features such as water and ice dispensers, and are ideal for households where storage capacity and ease of use are key considerations. In this way, ETNA demonstrates that it offers a wide range of solutions within the refrigeration and freezing category to suit different living situations and lifestyles. Sharon Wolters, Brand Marketing Manager for ETNA: “Through our partnership for the 2026 FIFA World Cup™, we can showcase our versatile range of modern refrigeration and freezing solutions to a wide audience. It is precisely during a major sporting event, when people often gather to watch matches, that a refrigerator plays an important role. With our product range, we offer a suitable solution for a wide variety of households and usage scenarios.”