Platform about design and technology in the kitchen, home, and bathroom industry
The kitchen market is in a state of constant flux. Kitchen specialty stores must adapt to changing consumer behavior. After all, consumers have become more demanding. A good product is no longer enough. Successful collaboration with partners who contribute ideas is a must. And Keller Keukens is responding to this with a clear positioning as a strategic partner to kitchen specialty stores.
Today, the consumer’s journey toward a new kitchen often begins online. That’s where they find the basic information. During a showroom visit, the focus is on providing more in-depth information and guidance in making a choice. Whereas kitchen specialists used to primarily provide product information, the focus is now on advising and collaborating with customers. “We’re noticing that kitchen specialists are increasingly seeking relief and support because marketing, online visibility, and sustainability requirements are also demanding more and more attention,” adds Bas de Wit of Keller Keukens. “Keller Keukens is actively positioning itself within this trend. We have consciously chosen the role of strategic partner, helping to strengthen the kitchen specialist’s entrepreneurial capabilities.”
Keller Keukens has been working with specialty kitchen retailers in the Netherlands and abroad since 1973. The company has built its dealer network on the basis of long-term relationships and mutual trust. With a broad and distinctive product range, fully tailored to the Benelux market, Keller supports its dealers. “The color palette aligns with current interior design trends. This gives dealers every opportunity to cater to a wide range of customer preferences,” emphasizes De Wit. “From melamines in natural wood textures, approximately 2,050 NCS paint colors in various finishes, to sustainable bio-based kitchens developed with renewable materials and a focus on reducing environmental impact. The product range caters to a wide range of preferences and budgets.”
In addition to the product itself, the support provided by the kitchen specialist also makes a difference. Marketing campaigns, inspirational materials, and digital tools help attract visitors to the showroom. “A strong partnership gives business owners the freedom to focus on their core mission: inspiring and guiding customers,” says De Wit. “We also support them throughout the sales process. Our partners can count on personalized guidance from our sales, marketing, and customer service teams. Furthermore, through our Keller Academy, we invest in knowledge sharing and training, ranging from product knowledge to sales skills.”
Keller Keukens also supports its dealers on new-home construction projects. “We provide support throughout the entire process, from preparation to completion,” says De Wit. “We do this with our customized buyer’s choice brochures, tailored to the project and the target audience.”
De Wit concludes: “The restaurant industry is evolving toward a collaborative model. Business owners want to surround themselves with strong partners. Keller is ready to support business owners in their day-to-day operations. This allows them to stand out and achieve sustainable growth.”
