
The kitchen industry loves to talk about materials, colors, appliances, and finishes. But according to Christian Borsboom, managing director of STEEL Benelux, a good sales conversation starts somewhere else: with listening. And, above all, with understanding how the consumer will actually use their kitchen in the future.

A new brand of refrigeration equipment is entering the Dutch market. The Norwegian company Norcool, part of the globally active Frigoglass Group—known for its beverage vending machines—has embarked on an ambitious European expansion strategy.

In gesprek met Michelinsterrenrestaurant Triptyque over de balans tussen technologische innovatie en ambacht in de keuken van morgen Bij het Michelin-bekroonde Restaurant Triptyque in Wateringen, door Gault&Millau uitgeroepen tot Groenterestaurant van het Jaar 2026, speelt groente al jaren de hoofdrol. Chef Niven van Bronckhorst-Kunz en mede-eigenaar Virginie van Bronckhorst-Kunz werken volgens het 80/20-principe: 80 procent […]
Find them in our company index
To business index