Platform about design and technology in the kitchen, home, and bathroom industry
The moment is approaching when the production of Franke Nederland B.V. in Helmond will cease after 52 years. The management of Franke AG has taken the final decision to discontinue production in Helmond as announced in March of this year, and follows intensive and constructive consultations with the trade unions and Works Council. As of January 1, 2023, Franke Nederland B.V. will therefore continue as a sales & marketing organization.
Currently, people at Franke are working hard to make the transition from manufacturing company to a sales & marketing organization flawless. This transition runs parallel to the introduction of the Franke Group's new strategy and re-branding campaign, which is currently being implemented internationally.
During house4kitchen in Löhne at the last Küchenmeile, a preview of this global launch was already given. There, visitors could already be immersed in Franke's new brand world. "Change is the only constant in life." For Franke, the brand philosophy means intelligently seeking new ways to cope with constant change - together with customers and partners. To achieve this, the company combines its extensive technical expertise with state-of-the-art technology and functional aesthetics, as well as integrated services and innovative solutions.
After an intensive development period, one of Franke's main channels - the company website www.franke.nl- its debut in the new design, reinforcing the brand positioning. The clear information architecture and engaging content is designed to enhance the user experience. On the redesigned website, users can find comprehensive information about Franke Home Solutions.
Franke Netherlands will continue to communicate about the developments of the new organization.
