Platform about design and technology in the kitchen, home, and bathroom industry
One of the must-see locations during the Küchenmeile is Architekturwerkstatt in Löhne. A new hall of about 4,000 m² is ready to welcome additional exhibitors and visitors. The Swiss company V-ZUG is one of its loyal partners there. "And we are going to surprise our visitors quite a bit again," promises Don Wijnschenk of V-ZUG.
Architekturwerkstatt focuses on qualitative offerings for the upper segment and brings together exhibitors from the premium kitchen market. "We feel like a fish out of water there because with V-ZUG we are positioning ourselves in that segment," said Don, who came on board about four years ago to shape the start of V-ZUG in the Netherlands. "For 111 years of Swiss craftsmanship, 111 years of attention to quality. That culminates in a high-level assortment. The icing on the cake is the 10-year warranty we give on every appliance. Indeed, every appliance. From dishwasher to hob, from combi-steam oven to built-in coffee machine. A clear signal of quality and confidence."
The Küchenmeile at the end of September is the perfect time for many, if not all, exhibitors to come up with new developments. The same is true at V-ZUG. "Anyone who visited us last year may remember our Combisteamer V6000 Grand in the new color Pearl being prominently displayed up front," Don said. "Well, we are expanding that Pearl program further to include a 60 cm combi steamer in this attractive color."
V-ZUG produced its first dishwasher in 1959. A milestone for the brand. "Back then it was the AdoraDish and it still is," Don emphasizes. "More so, because a new generation of the iconic AdoraDish was released earlier this year. The mission is still as clear as ever, which is to make dishes perfect. But that obviously involves a lot of thinking. We optimized the balance between water mechanics, temperature, time and detergent chemistry to guarantee flawless results every time. Making dishes perfect also means flexible baskets to sort the dishes, fast programs as well as a special Party program and intelligent functions to always perform excellently."
Löhne is the beating heart of the Küchenmeile, so to speak, and it is also there that we can meet the Architekturwerkstatt, and thus V-ZUG. From September 21 through September 26, the representatives of the various countries will be on hand to show all interested kitchen professionals the news. "It's the big premiere of our new AdoraDish dishwasher," Don invites. "Be sure to come and take a look, it's definitely worth it."
Firm roots in Switzerland since 1913. V-ZUG has been the absolute market leader in Switzerland for household appliances for more than 100 years. Since 1913, the company has been developing and manufacturing innovative appliances of absolute top quality for the kitchen and laundry room in the heart of Switzerland. The appliances are aimed not only at [...]
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