Quickly maximize reach in your market area

MHK has been providing complete local marketing campaigns exclusively for its members for several years. With market conditions changing rapidly, this is proving to be a very desirable service. The options are collected in a convenient marketing menu. "A sophisticated range of smart marketing tools that members can use," MHK echoes.

Designing a dream kitchen for and selling it to a consumer, today's kitchen entrepreneurs certainly have cheese on their hands. But (unfortunately, perhaps) it doesn't end there for them. How do you get more people to the showroom? How do you make sure you are and stay top of mind with people looking to install a new kitchen? Ivo Metz of MHK: "We notice that many entrepreneurs are still running under their own identity and still struggle a bit with their marketing activities. What resources should I use? How do I create an online strategy? MHK has a strong portfolio of marketing activities with which we can solve this. The entrepreneur can actually confidently place his complete marketing with MHK."

A wide range

Entrepreneurs who have little or no understanding of marketing can use the MHK Marketing Menu to get a handy overview of activities and services offered by MHK: the graphic design of a (new) logo and/or corporate identity ('a reflection of your company, ensures recognition and contributes to name recognition and image'), the creation and publication of your own kitchen magazine, printing and door-to-door distribution of a brochure, the large triangular billboards along the side of the road... Ivo Metz: "New in our extensive Marketing Menu is the 'professional photography of your company and employees'. After all, business photos are crucial to your company's image. Professional photos of showroom, premises and staff also boost your website."

Central concepts

"We are ready with some central marketing concepts," said Ivo Metz. "The hallmark Your Kitchen Specialty Store is there for kitchen showrooms where the focus is on really good advice. Consumers know that in these showrooms they can look around calmly and ask for advice without immediately ending up in a sales conversation. MHK addresses consumers in this concept in terms of marketing through numerous media channels. The long-term results are excellent. At MHK KeukenExpert, we put the kitchen retailer at the center. After all, he is the regional expert who delivers a beautiful kitchen at a great price and is still there for his customer even after installation. We link the name of the business to the striking logo of MHK KeukenExpert in regional and national advertising. This gives consumers a good feeling and confidence because there is a strong international group supporting the regional kitchen expert. And with the franchise concept REDDY, there is a price-conscious formula that simply delivers what it promises: good quality kitchens at a surprisingly low price. No juggling with high discounts here. The low price level, together with the comprehensive service package, forms the basis for the best price."

For bathroom specialists

In addition to kitchen specialists, MHK also helps bathroom specialists. The bathroom is the place where we unwind after every day's rat race. Entrepreneurs with a passion for beautiful bathrooms unite in the Bad & Body concept, a concept with an ironclad reputation among consumers. Those who join Bad & Body provide consumers with expert advice and a professional drawing. The knowledge about brands and materials is strong and the installation of the bathroom always perfect. Ivo Metz: "We support Bad & Body participants, among other things, with the magazine 'Fris' full of bathroom ideas and the Bad & Body newspaper. It also includes spots on regional radio stations."