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For the company Franke, supplier of intelligent kitchen solutions (from sink to high-quality kitchen accessories), the upcoming Küchenmeile in Germany feels like a rebirth of sorts. A new corporate identity and a new strategy will be presented there. "A lot has happened around our organization in the past year," says Frans Colen, responsible for marketing and communications. "For example, we are moving production to Switzerland but sales and marketing, which define the portfolio in the Netherlands, will remain in our country. And, we will focus on kitchen retail."
So you could say that the organization is in a kind of transition. "There will be a lot to talk about that at the Küchenmeile in September," Frans explains. "But, of course, the fair is also the time when we give an insight into the products we will be bringing to market in 2023. And I dare say right now that the product program for the coming year is extremely inspiring."
Frans seems to have said nothing too much in this regard as he refers to the new stainless steel color sinks and the new range hoods, among other things.
"We are going to supply these in anthracite, gold and copper colors," says Frans. "That in itself is not very new in the market, but they are much more scratch resistant compared to anything else available in the market in this area. We have invested a lot in the innovative technology to make this happen. So finally there is a sink on the market where the color adhesion is good. In short, these sinks stay beautiful in use. We can place them in the somewhat higher segment of the market, that is, for the consumer who does have something to spend."
"Again, I'm very much looking forward to the reactions of the market," says Frans. "Because, with the extractor hoods, we have also invested a lot in new technology. Whether it's the new ceiling units or wall models: the technology ensures that bacteria and germs are removed from the air. In other words, the interior space, i.e. the kitchen, becomes cleaner and therefore healthier. I think this is rightfully an intelligent kitchen solution and I am convinced that we will find a lot of acclaim for it."
When Frans is asked how he generally views market developments and whether he can already make a prediction about the expected crowds at the Küchenmeile, he is positive. "Last year - because of the corona measures - everything was still by appointment. That detracted a lot from the spontaneity. Fortunately - as it looks now - there are no restrictive measures and I therefore expect many crowds again. In fact, I estimate that we will reach the visitor numbers of before the corona crisis. Also because people will again be allowed to attend a booth in larger groups."
Franke can be found during the Küchenmeile in Löhne at the House4Kitchen. Naturally, Franke's entire relationship network will receive an invitation. Franke is represented in Germany with the entire sales team.
