Induction stove gets huge attention at Gut Böckel

Gas feel back thanks to twenty-position knob

Gut Böckel was the ideal place for Elementi di Cucina to once again present their induction stove to visitors to the Küchenmeile. NuovaCucina attracted a lot of attention from the public. In cooperation with Hanant Kitchen Appliances, Tulip Cooking and Steelmasters, there were purely interesting products in the showroom.

"We enjoyed it immensely," Marc ter Braak responds, when asked about his experience. "We brought three stoves and actually turned them on. That's how we were best able to tell our story. One of the goals during the Küchenmeile in terms of presentation was to show that in addition to 3-phase, the stove is excellent to connect to 2 groups. But we showed that it performs very well even on the temporary 1-group emergency supply, thus solving the next problem: the available power supply at home no longer determines whether or not someone can enjoy an Elementi di Cucina stove."

Twenty position button

Marc continues, "But the twenty-position knob that brings back the gas feel is also a nice topic to talk about. Being able to control induction steplessly with the knob in those twenty settings creates interest. We also have very low heat settings that are lower than a simmer setting. We noticed that many dealers took the trouble to pay us a visit, because after all the marketing they became curious anyway."

When we walk into the showroom with Keukenbouw, we see enthusiasm. Marc: "We got a lot of reactions, new customers as well as showroom orders. So for us it has been a nice trade fair and a confirmation that we have put something good on the market. We received this confirmation again, by the way, because there was also international interest. And then you sometimes think: 'that's where we are as two guys from Enschede'... All this interest confirms the unique character of
our induction stove."

The entire booth also combined with SenzaNome and Tulip Cooking and Steelmasters had an interesting atmosphere of novelty. Marc: "Sometimes you fear beforehand that it's a corner on Gut Böckel, but that turned out not to be the case. It was busy all over the booth and had a cozy feel to it."

In-depth knowledge

The NuovaCucina stove was developed by brothers Han and Marc ter Braak founders of Elementi di Cucina. Their in-depth knowledge of stoves has made this Dutch brand a pioneer in the transition to sustainable cooking without gas since 2018. NuovaCucina's range stoves are not just induction appliances. A product has been developed that is both practical and environmentally friendly. In addition, local producers were deliberately chosen which not only guarantees quality but also halves CO2 emissions compared to conventional stoves.

Ideal mix of operation and design

What visitors to Gut Böckel could now see for themselves is that the stove also looks very good. After all, it is a combination of ideal function and good design. Although the most important USP is perhaps invisible. Among other things, a special connection allows the stove to operate without a 3-phase connection, making it ideal for kitchens with limited electrical capacity. This not only saves customers extra installation costs, but also makes the NuovaCucina stove more accessible.

Five colors

The stove is available in five colors, including the popular matte black, classic white, stainless steel, pine green and high-gloss black. In addition, the stove has an integrated extractor, an 89-liter oven with an A+ energy label, and an innovative CleanAir plasma filter. This filter, which is certified, ensures clean and healthy kitchen air.

Designed for the modern kitchen, the NuovaCucina offers both button controls and an optional touch interface, contributing to a user-friendly experience