More communication and interaction between kitchen appliances, more guided cooking experiences

Consumers' lives are getting easier and easier! That is the main conclusion that can be drawn after the annual Partner Event organized by Samsung Benelux in early March at the Tin Factory in Naarden. The event was at a different location than the year before, but that was a conscious choice. Maxime Parein, responsible for marketing at Samsung Electronics Home Appliances, says that at the Tin Factory the setups of all the appliances could be arranged a little more spaciously. The common thread of the event: design and ease of use go hand in hand. And the convenience of Artificial Intelligence no longer escapes anyone! "Life in the kitchen is getting easier!"

Of course, there were some novelties on display, such as the Wide BMF refrigerator, but the core message during the well-attended event was mainly how users can get everything out of their latest AI-powered Samsung devices. The professional tours of all product groups therefore also attracted a lot of interest. The visitors, the kitchen specialists of the Netherlands, knew and know that Artificial Intelligence is already almost the 'standard' in the kitchen. And well, then you get curious what a manufacturer like Samsung has to offer on that. 

Minimizing the burden

After all, cooking experiences in the kitchen can still be made more fun. Everything here - as far as Samsung is concerned - revolves around the concept of SmartThings Cooking: saving people time in the kitchen or as Samsung itself describes it: it minimizes "the burden" of cooking. The devices understand users' needs better and better. Think of dietary preferences, for example, which means the devices can even already offer personalized recipes. Indeed, offering a weekly meal plan is already among the possibilities. This guided cooking experience makes it possible, for example, to set the oven settings to a recipe in one step and to monitor the cooking process.  

According to Maxime, Samsung is constantly innovating to make the best quality available to everyone. "The kitchen is the place where design, innovation and taste come together but now more than ever it's about being able to meet everyone's personal needs."

"From this vision, we continuously develop our new product lines. Last but not least, almost all built-in products can be controlled from a smartphone or tablet, which only increases convenience. And with this SmartThings integration, it is even possible to control the oven, hood and refrigerator from a distance." 

Conclusion: Samsung kitchen appliances are designed around the lifestyle of today's consumers: they want convenience. And, time savings. More communication and interaction between different kitchen appliances has become the standard. Visitors to the event in Naarden went home with that clear message afterwards.

About Samsung

Samsung Electronics inspires people and creates the future with innovative ideas and technologies. The company is redefining the world of TVs, smartphones, wearables, tablets, home appliances, networking systems, memory, system LSI, foundry and LED solutions, providing a seamlessly connected user experience through its SmartThings ecosystem and open collaboration with partners. Samsung was the world market leader in televisions for the 18th consecutive year in 2023. This milestone is due to Samsung's continued commitment to a high-end viewing experience and user-friendly designs.