The combination of design and smart technologies pays off

The Beko white goods brand is on an impressive rise in Europe. Both in terms of brand awareness and sales figures, the brand is scoring great results. For example, Beko calculated that somewhere in the world a Beko appliance is sold every two seconds. "We are currently the fastest growing white goods brand," it sounds.

Beko: "In Europe, we are in the top three. In the UK, Spain and Poland, we are even the leader when it comes to total sales. Our innovative technologies, spread across our wide range, help make everyday life easier and healthier. Every two seconds we sell a device and we calculated that we are now part of the daily lives of more than 300 million consumers in almost 140 different countries."

A brand new range of built-in appliances in all-black

And to this is added today a new built-in range in full black. "The combination between harmonious design and smart technologies is what makes these new ovens and compact ovens so special," we are told. "The performance is as you have come to expect from Beko and as you expect from us. Thanks to their pure and elegant appearance, the new appliances fit in perfectly with any type of kitchen. The ovens are user-friendly and they feature an intuitive hot air system that ensures optimal heat distribution."

Playing with heat

Beko: "Sometimes we want to control the browning and crispiness of a dish and need to change the level of the baking tray. And sometimes a homogeneously cooked dish is not enough but we want more. FlexiCrisp lends a helping hand. This feature allows users to increase the temperature of the upper or lower heating element. The heat is then concentrated on the upper or lower part of the dish for a more intense browning or higher crispiness. Changing the baking level manually is then unnecessary."

Technology inspired by aviation

The entire oven series gets AeroPerfect technology from Beko. The R&D department found the inspiration for AeroPerfect in the aviation industry and translated it to the oven series. A new interior allows less heat to be lost during cooking, dishes cook faster and perfectly evenly. The powerful fan propels the heat through the oven at 1650 revolutions per minute. Beko: "This optimal heat distribution is even more effective thanks to the use of three resistors: on the top, on the bottom and an annular one. The new AeroPerfect technology with 3D hot air ensures that preparations are ready up to 27% faster and cook more evenly up to 40%."