Swiss precision in stainless steel and right trend colors

The brand stands for quality and design

Franke has been part of the daily life of many households for many years. Indeed, every year we see beautiful products entering the market from the stainless steel specialist. Stylish sinks, innovative faucets and functional accessories now adorn kitchens throughout the country. We speak with Ron de Rijk, sales manager of Franke Netherlands, about developments around the organization.

Because fair is fair ... Franke has been offering quality for years. The quality in stainless steel products is well known to most retailers, but in recent years we have seen a strengthened Franke. Choosing globalization has done the brand extra good. In fact, in recent years Franke has gone from being a manufacturing company to becoming a sales, marketing and service organization. The brand stands for quality, innovation and design in every aspect of modern private kitchens. What stands out is that the brand stays true to its Swiss roots with an eye for detail, precision and durability.

Expansion into new markets

At the same time, Franke is gaining momentum. According to Ron de Rijk of Franke Netherlands, the organization is clearly on the rise. "We are not only growing in new markets, but also bringing the latest technologies and trends from all over the world to the Netherlands. This global exchange of ideas and innovations makes us stronger and more innovative. Dutch consumers therefore benefit at lightning speed from everything that is going on internationally."

Yet Franke still feels like a brand close by. After years of having a factory in Helmond, the company now sits in the middle of Eindhoven with a modern office and a stylish showroom. Thanks to the short lines of communication, it feels very local and that works well. The contact is personal and the knowledge is great.

Trendsetting

Today's products are perfectly in line with the Dutch way of life and living. Functionality goes hand in hand with style, and sustainability is gradually becoming a matter of course rather than a trend. De Rijk: "For example, we also see a great demand for the Fragranite sinks. They are available in seven colors with taps in a matching color. These sinks are made of high-quality, low-maintenance material and look very nice. For example, the Coffee Cream color beautifully complements the warm, natural look of popular kitchen styles such as Japandi, which focuses on tranquility, simplicity and soft earth tones."

Future Vision

In recent years, Franke has taken a big hit in brand awareness. They have become even more visible. The many trendsetting products that Franke has put on the market in that time have certainly left the kitchen industry wanting more. De Rijk looks ahead with confidence: "The future? It looks promising. With a strong international base, a growing product portfolio and a keen eye for design, quality and sustainability, Franke will keep moving. And as long as the world changes, Franke changes with it."