KeukenCoach opens new store in the heart of the Netherlands, Utrecht

On June 22, Keukenspectrum Group opened its fifth KeukenCoach branch at Kanaleneiland in Utrecht.

The new store, located on Decimal Avenue, is run by franchisee Mustapha Sarti. His team is reinforced by Walid Asfour, Noureddine Sarti, Michel Takahashi, Nadia Adli and Serkan Can. Together they are ready to provide every customer with personalized advice. KeukenCoach's experts guide their clients throughout the entire process, from concept to completion. They are flexible, reliable and closely connected to the local community.

The property is fully aligned with the unique KeukenCoach concept. It offers a spacious layout with an upstairs full of kitchen ideas. Starting today, everyone is welcome to visit the store and get inspired.

Roel Oostra, co-founder of Kitchen Spectrum Group: "A great milestone to put KeukenCoach on the map in Utrecht. Great to set up this project together with a seasoned entrepreneur like Mustapha Sarti."

Utrecht is KeukenCoach's fifth store. This relatively new concept previously opened branches in Amsterdam (2020), Amersfoort (franchise, 2020) and Rotterdam (2021). Last March, KeukenCoach Eindhoven (Ekkersrijt) was officially opened by franchisee Ralph van den Langenberg.

Mustapha Sarti: "It's very inspiring for me to help build this brand and work with the people behind it."  

Kitchen Spectrum Group: 20 years of entrepreneurship

Brothers Jaap and Roel Oostra started Keukenspectrum Group 20 years ago. Founded on common values such as trust, integrity and respect, this became a great success. Today, Keukenspectrum Group operates more than 30 stores with the I-KOOK and KeukenCoach concepts.

Roel Oostra explains: "KeukenCoach is the result of more than 20 years of experience in the industry. Here, buying a kitchen goes a little differently. In our service, we go a step further than others. We don't stop until you are completely satisfied and guide you from design to completion to your dream kitchen. We always go for the best result."