Platform about design and technology in the kitchen, home, and bathroom industry
“The future of the kitchen starts from within”
Pronorm is an established name in the kitchen sector and demonstrated this once again at this year's Küchenmeile. The in-house exhibition was all about innovation, vision, and emotion. With New Era as its exhibition motto, Pronorm showed that it is more ready than ever for the (kitchen) future.
Pronorm organized its annual in-house exhibition with the motto New Era as a clear statement. “It's not a temporary slogan, but a promise,” emphasizes Vanessa Sielemann of Pronorm. “New Era is about a new generation of kitchen planning that combines aesthetics, technology, and emotion. The focus is on people, no longer on the product. The question ‘How do we want to live today?’ forms the starting point for every design. The answer is a collection that combines clarity and creativity in a natural way.”
New materials, tactile surfaces, and trendy colors dominated the in-house show and fully supported the trade fair motto. The well-thought-out details, from display cases with illuminated back walls to natural wood accents, were also well received. The real eye-catcher, literally and figuratively in the spotlight, was the new proTech X drawer system. “A completely redesigned drawer solution that shows how far we go in technical precision and ease of use,” says Sielemann. The slogan ‘Sleek in form, quiet in motion, and flexible in layout’ clearly describes the strengths of proTech X. “With variants such as pure, glassCase, and woodBox, we have the right solution for every style and every need,” Sielemann continues.
ProTech X fits perfectly into Pronorm's New Era story. A new era in drawer design. “A purist side profile design, refined lines, silent running, stable in use, ample planning freedom,” Sielemann sums up the strengths. “ProTech X is an innovation that doesn't need to be loud to make an impression. ProTech X came about thanks to the desire to make the best even better.”
Design goes beyond appearance alone. The combination of warm wood tones, matte surfaces, and harmonious lines also works very well in other rooms in the home. “That's also New Era,” explains Sielemann. “After all, it's a very clear trend in home and lifestyle design to connect the kitchen, living room, dressing room, and utility room aesthetically. They must fit together beautifully and be designed based on real needs. After all, it is in your own home that your personality is most evident. With New Era, we demonstrate our innovative strength on the one hand, but also our ability to respond to changing trends on the other. And that's how we bring balance to every room.”
The traditional company pronorm, founded in 1972, is based in Vlotho; East Westphalia and is a manufacturer of individually planned, modern and design-oriented kitchens in the middle to luxury segment and employs about 350 people. In addition to Germany, pronorm is successful in the markets of Benelux, Austria, Switzerland, France, the United Kingdom, Eastern Europe and Asia. [...]
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