Platform about design and technology in the kitchen, home, and bathroom industry
BORA opens the new branch in Herford just in time for the trade fair, Küchenmeile 2023. The striking building will be opened in mid-September during the first ‘BORA Experience Days. Concurrently with the area30 trade fair, BORA and selected partners will present the many possibilities surrounding one of the most important living trends, the living kitchen. A novelty at BORA Herford is the fact that several kitchen manufacturers are presenting in one location that is open year-round, for both trade partners and interested end customers from the construction, living and furnishing industries. What worked well at trade shows on a temporary basis is now becoming the blueprint for an industry to compete with the travel and automotive industries.
In the future, the BORA Experience Days will become a regular part of the Küchenmeile's route planning. From September 16 to 23, 2023, trade partners and end customers will see what German manufacturers of kitchen furniture and appliances are so good at. At BORA in Herford, you can see how much added value the joint presentation of innovative ideas offers. Here, manufacturers show their products in their total context. This allows the end customer to be advised directly in a living situation and to make a better decision.
The lineup of kitchen manufacturers is impressive: eggersmann, Häcker, Leicht, Nobilia, Nolte, Poggenpohl, Pronorm and Schüller will each present a selection from their range. The managements have decided to present their brands not only in their own branches and showrooms, but in addition in Herford in BORA's new building. This joint promotion serves one purpose: to provide inspiration for individual dream kitchens. Rouven Göhner, Head of Sales at BORA Germany/Switzerland and the driving force behind the partnerships with kitchen manufacturers, describes what concerns the entire team: “Manufacturers of kitchen furniture and appliances have one and the same partner, the kitchen trade. All have the end customer and his needs in mind, because a dream kitchen is only created during the consultation with the kitchen trade. By bringing the entire kitchen industry together at a meeting place in the heart of the industry, we create unlimited possibilities and freedom in design for kitchen designers, manufacturers and customers alike.”
Because the end customer appreciates the visual presentation and bringing the rooms to life in the design phase, the cooperation with premium partners from other industries allows us to show a complete presentation of kitchens at BORA Herford. The filigree seating collection by Freifrau Manufaktur harmonizes well with JANUA's characterful solid wood tables. XAL takes you to the world of light with visionary designs and lighting concepts for any interior. Poet Audio offers an unforgettable sound experience in an impressive setting.
These partnerships are a prelude to the launch of permanent showrooms. The concept is constantly evolving, according to Max Schießl, Head of Retail at BORA. He believes that a harmonious overall experience for the end customer is important. Therefore, a lot of attention is also paid to the cooking experience itself. During the consultation process, customers can experience live how BORA's appliances work, as the BORA Flagshipstore is equipped with an impressive show kitchen and a large dining area.
During the consultation, a small dish is prepared immediately together with the interested customers. This allows them to haptically and acoustically experience how the BORA principle works with the extractor down. This is also the stage for special cooking experiences in the form of cooking evenings and other events where BORA products take center stage. Here, in the sense of the trade partners, BORA becomes a love brand. “Together with our partners, we inspire every visitor with a complete living kitchen experience in the most comprehensive sense. We combine this with culinary highlights that you can enjoy at your leisure.” According to Max Schießl, that is exactly what the highly motivated BORA team has in mind.
TV chef and restaurateur Timo Hinkelmann, who has taken over the restaurant in the futuristic building on Ahmser Strasse, also cooks with BORA equipment. Together with his team, he has already developed a culinary concept and come up with an appropriate name for the restaurant. After the BORA Experience Days 2023, the ‘Mirror’ will not only serve breakfast, but also a lunch menu and a varied evening menu. Signature dishes from renowned colleagues will provide ever-changing taste impressions. The ‘Mirror’ can be booked for private and corporate events. What Hinkelmann liked was not only the fact that in terms of content he is given all the space for his ideas, but also one of the architectural aspects. “The convertible roof directly above the restaurant area makes the ‘Mirror’ unique for me. This stylish ambience and delicious food as if you were sitting outside in the fresh air under the stars, that's just a sensational combo. This is where I get inspiration for my culinary creations every day.
BORA Experience Days 2023
BORA is celebrating the opening of the new branch with Experience Days. These last several days and will be repeated in future years during the Küchenmeile. This is then immediately an opportunity to combine the trade fair visit with a visit to BORA Herford. Trade fair visitors and trade partners can look forward to a crackling fireworks display of extraordinary experiences for all the senses from Saturday, September 16 to Thursday, September 21 from noon onwards. Not only will the building be festively opened then, but new BORA products will also be unveiled. And as to be expected from the team around Willi Bruckbauer, this will be appropriately celebrated with beautiful evening events.
The presentation in its own showroom on Friday, Sept. 22 and Saturday, Sept. 23 from noon to 6 p.m., is intended especially for end customers. Trade partners can invite their customers and interested parties to this in advance. Visitors who register online will have a chance to win three BORA cooktops from the Pure family and the first 50 copies of the BORA cookbook ‘365 days. That has just come out and will be presented in Herford.
Opening hours
Experience Days B2B trade partners:
Experience Days B2C in-house presentation:
Normal opening hours BORA Herford:
Visitors can register at: www.bora.com/de/de/unternehmen/bora-herford/
Normal opening hours of BORA Herford
Opening hours BORA Herford from 25-9-2023: 10 a.m.-6 p.m.
Parking: 80 parking spaces
Charging station: 10 charging points
‘Mirror’ restaurant: exact opening hours will be at mirror-herford.de from mid-August
