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Where better to present a new and extensive range of built-in appliances than at the beautiful Gut Böckel estate during a new Küchenmeile? Beko thought so too. The new built-in appliances convince both visually and functionally and support a healthy lifestyle for its users.
It is a proud Mario Vogl, CEO of Beko-Grundig Germany, who speaks at the event that could be attended both 'in real life' and via livestream online. After all, Beko is doing very well in several countries and with the new built-in series being launched, the manufacturer wants to further realize its goals. "We are at the dawn of a new era," said Vogl. "We bring advanced technologies and a modern style together in these appliances. This is how we support the healthy lifestyle of consumers."
"In developing this new built-in series, we drew up four profiles of target groups," Vogl explains. "These four profiles put the focus on functions, comfort, enjoyment or design, and around them we developed four variants that always answer the questions and needs of these target groups. So with the bPRO700, bPRO500, b300 and b100, we come up with four different ranges that, in addition to some differences, also have common features. They all look stylish and modern and all have a user-friendly control panel. Each appliance features modern functions and provides a coherent look to the kitchen. The characteristic design convinces with geometric shapes, clear lines and a new lighting concept."
Each appliance in the new built-in series features sophisticated innovations. In the ovens, for example, we discover the AeroPerfect fan system that ensures optimal hot air distribution. Also worth mentioning are the SteamAid and SteamAssist steam systems. Depending on the product segment, these either convert water into steam inside the oven itself or inject the steam directly into the oven.
The cleaning of dirty dishes is done in the dishwasher, which ensures optimal cleaning with the DeepWash and CornerIntense functions. DeepWash is a special intensive cleaning zone where, under increased pressure, more water enters the appliance so that even heavily soiled pots and pans quickly regain their shine. A dishwasher with CornerIntense, unlike conventional dishwashers, cleans in rectangular lanes, ensuring hygienic cleaning of dishes right into the smallest corners.
Beko is now bringing the HarvestFresh feature from freestanding models to built-in appliances. The technology simulates a natural 24-hour solar cycle with blue, green and red light and also a dark phase for the night. Vitamins are thus protected and fruits and vegetables stay fresh longer.
