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New collection 2026
At HoutPro+, at the end of this year in ‘s-Hertogenbosch, Egger will be present with its own stand. This time next to that of their exclusive dealer LF Group. “For the Netherlands, it is an important moment,” says Cedric Goesaert, marketing specialist at Egger Benelux. “We are not only preparing for the fair, but also for a new collection to be launched in early 2026.”
The new collection will be launched in February 2026 but visitors will already get a sneak peek. Some of the novelties will already be on display at Houtpro+, Goesaert explains. “But the full collection will not be released to the general public until early next year.”
The company continues to respond to trends in the interior design industry. “We notice that warm, muted and soft colors that have a link to nature are becoming more important. As are natural oak decors, which have evolved from rustic to more tranquil decors. Bright uni colors still play a role, but only when they can be changed quickly, for example in an office environment.”
An important role in the collection is played by PerfectSense: the high-quality, anti-fingerprint finish that Egger has been using more and more widely in recent years. “The demand for it is growing, for furniture and interior applications.” Due to rising demand, the range of PerfectSense decors continues to expand.
In addition, Egger's sustainability story will have a prominent place on the exhibition stand. With the recently launched Sustainability Magazine, in which five clear pillars have been formulated based on EU goals, the company aims to provide more transparency and guidance. “We were looking for a capstone for our sustainability story and we have now found it,” Goesaert said. “The magazine shows what we as a company have been doing for years in terms of sustainable forestry, circular economy and energy efficiency and, above all, what our goals are for the future. These five pillars will form the foundation of our communication from now on.”
What Prowood is to Belgium, Houtpro+ is to the Netherlands: the most important wood convention for Egger in the Benelux. We can really make our own mark here and showcase materials that are 100% from Egger.”
