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Samsung presents latest AI innovations at Partner Event in Naarden
Cosy crowds during the Partner Event in Naarden. Lots of interest from all parts of the country. AI is a hot topic. Also at Samsung. And therefore a lot of attention for these developments.

Samsung presents latest AI innovations at Partner Event in Naarden

During the annual Partner Event at the Tin Factory in Naarden, Samsung presented its latest innovations in home appliances. The central message of the day was clear: with the vision AI for All, Samsung is fully committed to artificial intelligence to make life at home - and in particular in the kitchen - smarter, easier and more sustainable. The day was a success. There was a lot of interest from all over the Netherlands.

Bespoke AI: the smart kitchen assistant

The event featured the latest generation of Bespoke AI refrigerators, one model of which even features a 9-inch display that allows users to control their home appliances and even stream entertainment. This integration of functionality and experience matches the growing demand for connected kitchens: kitchens where technology is invisible but essential.

In addition to the usual cooling and freezing features with smart details like Auto Open Door and a Digital Inverter Compressor for efficient quiet operation, the new models are distinguished by Bixby. This lets you control the refrigerator by voice. Very handy, when you are standing with groceries in your hand or have dirty hands and want to open the door without touching it. 

Samsung presents latest AI innovations at Partner Event in Naarden 1
A good visualization of what a meal might look like after AI.

Energy efficiency as a priority

An important part of the presentation was the focus on energy efficiency. Through the app SmartThings, users can intelligently control their kitchen appliances. Thanks to AI Energy Mode, devices analyze consumption and match it to usage patterns, resulting in savings of up to 70%. Features such as Flex Charging and Off-Peak Charging also capitalize on this, for example by intensifying cooling and freezing during off-peak hours.

Samsung links an additional incentive to this: through the Eco Stamps program, users are rewarded for energy-conscious behavior. This kind of gamification helps make smart energy solutions more accessible and attractive to end users.

Smarter laundry in the pantry

Although not placed directly in the kitchen, washing machines are also often part of the broader kitchen design, especially in compact homes. The new Bespoke AI washing machine with 7-inch display exceeds A-label requirements by a whopping 55%. Through AI Ecobubble™, detergent is converted into fine foam, providing powerful cleaning at low temperatures. The AI Wash feature automatically matches water and soap consumption to the soil level of the laundry.

Samsung presents latest AI innovations at Partner Event in Naarden 2

Future-oriented technology with an eye for design

The design of the new appliances fits seamlessly with modern kitchen trends. Minimalist lines, modular construction and choice of colors and finishes ensure that technology can be aesthetically incorporated into any kitchen design. The basic principle remains: smart technology should not dominate the design, but should
strengthening.

The tone is set

With the new Bespoke AI line, Samsung shows that technology and design can go hand in hand. For kitchen builders and designers, this development offers plenty of opportunities: to make kitchens not only beautiful and functional, but also future-proof.

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