Platform about design and technology in the kitchen, home, and bathroom industry
Strong response to minimalist design
In an era when induction cooktops and minimalist design dominate, it is remarkable that chefs are reaching for a STEEL stove. Once again, STEEL is increasingly succeeding in giving the stove a prominent, prized place in the modern kitchen. Not only because of its nostalgic value, but also because the stoves answer the needs of today's consumers.
An important part of STEEL's formula for success is the integration of exhaust in their range stoves. With built-in extraction units, these stoves offer a sleek design without a separate extractor hood and optimize air quality while cooking. Both design enthusiasts and practical users praise this: no detriment to the look, but maximum functionality. Moreover, these stoves can be built into an island super sleekly.
The newly developed "Magnetic Glass Technology", ensures that the tempered glass cooktop, on the left and right side of the induction cooktop connects directly with the worktop and is unique in its kind. As a result, the top view of the stove appears galvanized into the worktop, while the front view retains its sturdy appearance. As a result, the stove forms a characterful and distinctive whole with the kitchen.
Chris Borsboom of STEEL emphasizes it himself: "Many professional chefs love to cook on a STEEL stove. For us, that is the ultimate confirmation that we deliver quality." For STEEL, it's no empty slogan: the stoves are used in boutique restaurants and culinary-minded home kitchens worldwide. This trust comes not only from craftsmanship, but also from build quality and durability, which this very target group finds incredibly important. Borsboom: "And we are certainly not the cheapest on the market, mind you, but you get more than value for money." By this he is referring to the robust materials, the
precise engineering, service and design level. STEEL delivers a total experience where every detail is right, and that appeals to an audience that looks beyond price.
What we all tend to forget is the essence of a kitchen. Namely, to cook in it. Of course all the colors and materials should be coordinated and blend in with the rest of the interior, but if you love good food and perhaps cooking, the ergonomics of a kitchen is just as important, perhaps more important. Steel plays an important role in this. In fact, STEEL's mission is to produce ergonomic a rock solid kitchen appliances for the home chef.
STEEL is now a regular participant during the Küchenmeile at Architekturwerkstatt in Löhne. Last year STEEL impressed with a completely separate stand, in which both their ambition and capabilities were clearly visible. This year, too, that arrangement is on display again: a place of its own in which the product range and vision are clearly visible to trade fair visitors. And at STEEL you can always expect something special. STEEL stoves stand out on several fronts. First, there is the robust steel construction that not only guarantees durability, but also contributes to the brand's recognizable, high-quality appearance. In addition, each stove is carefully built by one person, with an eye for finish, technology, ease of use and Italian design.
STEEL is also not blind to the sustainable needs of consumers. Not only in the choice of materials, but also in post-purchase support. There are long warranty periods, parts remain available for a long time and service is always nearby.
Thus the user invests not only in a stylish appliance, but also in long-term reliability. STEEL has shown in recent years that the stove is anything but passé. Through a combination of innovative design and high-quality technology, STEEL and others have given this classic kitchen technology a second life.
