Platform about design and technology in the kitchen, home, and bathroom industry
What once began in a modest shed in the Achterhoek region of the Netherlands has grown into one of the leading manufacturers of premium built-in appliances in the Benelux: ATAG. From its founding in 1948, ATAG has always been "close to the fire," first with the best gas stoves and now with innovative induction hobs, smart ovens and exclusive wine climate cabinets. The premium kitchen appliance brand stands for Dutch design, innovation, craftsmanship and high-quality product performance. This makes ATAG the ideal choice for the true cooking enthusiast. In the new ATAG Live Experience Center at HAUT Amsterdam, ATAG's extensive product portfolio can be seen and experienced. Both private and business customers can orient themselves here on kitchen appliances, experience them for themselves, attend demonstrations and receive tailored advice.
For any home chef, the kitchen is the beating heart of their culinary world. This is where they experiment with new recipes and ingredients, refine flavors and create original dishes. ATAG offers kitchen technology that perfectly matches this passion. The appliances, such as ovens, induction hobs, dishwashers and wine climate cabinets, are designed for intensive and long-term use, so that they perform optimally time after time for many years.
New are the ATAG 8 series ovens. These ovens are the result of more than 75 years of craftsmanship and innovation. Since 1948, ATAG has used its expertise time and again to create ovens that convince both aesthetically and functionally. Every detail of the 8 Series has been chosen with care, from the frame and color to the high-quality workmanship and the user-friendly menu structure on the clear TFT touch display. This intuitive operation goes hand in hand with the sophisticated, timeless design of the ovens, which are available in four luxury styles. Thus, there is always an oven that perfectly suits any kitchen. With smart technologies such as temperatures up to 350 degrees Celsius, sensors for even cooking and steam control that is accurate to the degree, the ATAG 8 Series takes everyone's cooking skills to the next level. This new series has been awarded an iF Design Award 2025.
You can prepare the finest dishes in peace and quiet with the ATAG Elevate™. This extremely quiet cooktop with integrated extraction is designed for the modern chef who appreciates both silence and performance. With a noise level of less than 60 dB(A), the extraction in this cooktop is so quiet that you can cook and have conversations undisturbed. The innovative system provides powerful yet quiet extraction, allowing you to enjoy a quiet cooking environment without sacrificing performance.
The new ATAG induction hobs with Celsius°Cooking™ offer chefs complete control over the temperature for each cooking zone, down to the degree and second. This innovative feature allows easy switching from modes to exact temperatures, making cooking even more precise and efficient. Cooking at exact degrees eliminates the risk of burning and uses less energy. Celsius°Cooking™ brings peace and control to the kitchen, so you also have time to set the table or help the kids clean up while cooking.
ATAG Premium Green dishwashers are designed to provide years of clean dishes. These models are among ATAG's most advanced dishwashers, with significantly reduced energy, water and detergent consumption. With a noise level of only 38 dB, the dishwashers are remarkably quiet. The AutoDose™ function provides additional convenience: the machine detects the contamination of the water and automatically doses the right amount of dishwashing gel. This makes it only necessary to refill the ATAG 3-in-1 dishwashing gel once a month, contributing to environmentally conscious and efficient use of detergent. The ATAG Premium Green dishwasher offers top quality and environmental friendliness in one.
The ATAG wine climate cabinet is a feast for wine lovers. It stores the collection of wines under the best conditions: perfect temperature and humidity control ensures that each bottle matures until the ideal moment. The ATAG wine climate cabinet brings the magic of an experienced sommelier within reach of every wine lover. In addition, the wine stock in the climate control cabinet can be easily managed with the Connect Life Wine app. Not for nothing has the ATAG wine climate cabinet been awarded the prestigious Golden iF Award, recognizing its sophisticated aesthetics and functionality.
ATAG offers cooking enthusiasts kitchen appliances that guarantee top quality, functionality and an unparalleled cooking experience.
More information about ATAG and the collection can be found at: www.atag.nl
Louwers Mediagroep
Schatbeurderlaan 6
6002 ED Weert
© 1987 - 2025 Louwers Media Group.
