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Falmec has taken important and major steps to further strengthen its position in the Netherlands and Belgium in 2024. The Italian brand, known for its specialized kitchen ventilation solutions, has focused on strategic collaborations and product innovations to expand its market position.
One of the key developments in 2024 was the growth of the dealer network and the introduction of a "core range" of products. This core line highlighted Falmec's unique qualities, including Italian design, quiet operation and innovative technologies. The emphasis on these distinctive features led not only to growth in sales but also to increased visibility in both countries.
In addition, Falmec Benelux, which operates from the Netherlands, has further sharpened its commercial strategy by entering into a partnership with American Appliances B.V. on Nov. 1, 2024. This collaboration focuses specifically on the Belgian market, with the aim of increasing brand awareness and better serving customers. This collaboration allows Falmec to respond even more efficiently to the needs of Belgian consumers and retailers.
Another important step was the start of a commercial partnership with Bertazzoni Benelux BV of Velp on Jan. 1.
2025. Within this collaboration, Jarl Ammerlaan plays a key role as account manager for both brands in northeastern
Netherlands. This shared approach streamlines communication and strengthens relationships with customers, significantly increasing Falmec's presence in this region.
With these strategic collaborations and a strong focus on innovation, Falmec Netherlands and Belgium is setting course for a promising future. The brand aims to further expand its position as a market leader in kitchen ventilation, with continuous investments in design and technology. 2025 promises to be a year in which Falmec continues to grow and inspire, with an unwavering commitment to quality and customer focus.
Every Falmec product is designed, developed and made in Vittorio Veneto, near Venice. In this area, known as the "stainless steel valley," the craft tradition has evolved over the centuries. It led to the creation of one of Italy's most important industrial districts for stainless steel machining. At Falmec, the expertise of raw materials and unique human capabilities merges with advanced industrial processes. A shared product culture expressed in a great balance between creativity and concreteness, all to give life to outstanding performance where every detail counts.
Falmec is an Italian family-owned company that has specialized in the design and production of high-quality extractor hoods and advanced air purification systems for the kitchen since 1981. From its headquarters and production facility in Vittorio Veneto, in northeastern Italy, Falmec combines craftsmanship with technological innovation and aesthetic design. All products are developed entirely in Italy and [...]
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