New showroom, even more knowledge sharing

Larger space and additional collaboration

Keuken Groothandel Nederland (KGHN) has moved into a larger space in Dodewaard than before in Tiel. With a full-fledged showroom, KGHN takes the next step in its role as a knowledge partner for the professional custom kitchen industry. This makes the company more than a wholesaler: a strategic partner that advises, trains and collaborates with customers to achieve the best results.

Spike Genevace, inside-outside sales representative of KGHN, explains, "The space where we are now in Dodewaard is a lot bigger than the one in Tiel. And so we now have room for a showroom. We are extremely happy with that." This showroom not only offers a wide range of top brands such as Siemens, Miele, Neff, AEG, Bora, Novy, Ilve, Gaggenau, Caressi, Küppersbusch and Dekker, but is also actively used for various purposes.

The showroom provides an ideal environment for training business customers. "Our people know the appliances very well and are happy to help make the perfect choice for the end user," Spike says. The training sessions are not aimed at consumers, but at interior designers and other professionals. "You don't have to tell them anything about furniture and wood, but when it comes to kitchen appliances, we are happy to provide additional support."

Collaboration and sustainability

The move to Dodewaard meant not only a larger showroom, but also a smarter way of working together. KGHN shares the location with another company, which brings logistical advantages. "We work together in back office, ICT and distribution," Spike explains. This means more efficient deliveries and fewer transport miles, which contributes to more sustainable business. Fast delivery remains a focal point: stock products are delivered within 1-2 days.

In addition, the showroom offers a new way to present countertops. Visitors can now choose from Dekker's countertops, with a large LED screen - familiar from the Küchenmeile - helping to view the materials on a larger surface. This facilitates the choice compared to traditional demo models in tile size.

Proactive thinking with the customer

KGHN's strength is not only in supplying products, but also in thinking with the customer. "In this showroom we present our expertise so that the most appropriate piece of equipment is chosen. We ask slightly different questions than general salespeople or interior designers," says Spike. "Good explanations are decisive and offer real added value."

That proactive thinking along extends beyond the traditional kitchen market. "For example, we are now helping a company that builds boats and is now installing kitchens. For such projects, we offer advice and support on equipment selection," Spike says. KGHN is also a valuable partner in larger projects, such as furnishing tiny houses.

With this expansion, KGHN underlines its position as a knowledge partner in the kitchen industry. By combining high-quality products, in-depth expertise and a customer-oriented approach, the company proves that it is much more than just a wholesaler. It is a reliable partner for professionals who strive for the best results.