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The AEG showroom in Alphen aan den Rijn has undergone an impressive transformation. In addition to the large-scale renovation of KitchenCenter Löhne during the Küchenmeile, the popular showroom in Alphen aan den Rijn has also received a complete makeover. During the Electrolux Home Products Netherlands dealer show, visitors were able to visit this new showroom for the first time.
To enhance the kitchen experience in the showroom, two additional kitchens equipped with AEG appliances are now on display. Brigitta Knol Retail Marketing & PR Manager at Electrolux Home Products Netherlands tells us during the Dealer Show: "Besides a better experience, the AEG built-in appliances also come into their own better. So we are happy with this renovation" In terms of kitchen appliances, there were no major product introductions in Alphen aan den Rijn, after the earlier unveilings in Berlin and Löhne. This was not to be expected, of course, although the dealer show was an excellent time to experience AEG's developments at leisure. After all, the kitchen appliance supplier has acquired a fine position in the kitchen industry. Especially the classification of appliances into different serial numbers makes it clear not only to the retailer, but also to the consumer. In addition, the industry should recognize that in terms of innovation in the cooking field, AEG is also doing just fine. The organization is able to come up with product innovations earlier than competitors, which is a more than positive development.
During the dealer show, AEG presented its groundbreaking line of kitchen appliances. This new generation of appliances combines advanced technology with stylish design, making cooking easier, smarter and more accurate. A perfect match for anyone who loves to be in the kitchen.
AEG's latest ovens are designed to effortlessly support every cook, from hobbyist to professional. Thanks to innovative AI-driven adjustments via the AEG app and the new CookSmart Touch display, users can achieve perfect results with minimal effort. One of the most notable innovations is "AI Taste Assist. Research shows that 80% of consumers search for recipes online but are often unsure about the right oven settings. With AI Taste Assist, that uncertainty is removed: the oven analyzes the recipe and automatically adjusts the cooking time and temperature for optimal results. This makes preparing complex dishes more accessible than ever. In addition, AEG offers the CookSmart Touch+ display, which offers personalized cooking programs and step-by-step guidance. This technology takes Assisted Cooking to the next level, making even the most sophisticated dishes easy to prepare.
Not only the ovens, but also the induction hobs feature the latest innovations. The CookSmart Touch display and advanced sensors ensure optimal cooking performance, with no risk of burning or overcooking. The 9000 SensePro® induction cooktop with wireless sensor even offers precision temperature control, making sous-vide cooking and other delicate preparations effortless.
On the refrigeration front, AEG is introducing the 7000 EcoLine fridge-freezer and the 9000 MultiChill 0°C, which are not only energy efficient but also include smart features to keep food fresh for longer. AEG is also taking further steps in the area of sustainability, including the use of recycled plastic in the interior lining of the refrigerator-freezers.
Research shows that 77% of consumers want to save energy. AEG responds to this with ovens that operate at low temperatures and energy-efficient steam cleaning modes. SteamPro ovens ensure dishes stay juicy and retain nutrients. With the combination of steam and sous-vide, healthy cooking becomes easier and more efficient.
From now until July 31, 2025, consumers can take advantage of attractive promotions when purchasing AEG kitchen appliances. Anyone buying a set of at least five AEG built-in appliances will receive an AEG Wet&Dry vacuum cleaner as a gift. In addition, buyers of an AEG SaphirMatt® induction cooktop will receive a Plancha grill plate. This Plancha grill plate is specially designed to fit perfectly into AEG ovens, allowing users to easily combine induction cooking with oven-based cooking. This offers additional flexibility in the kitchen.
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