Keukenspecialisten.nl brought its entrepreneurs together on March 10 in sunny Harmelen for an inspiring meeting in which the latest market developments, future plans of the Keukenspeciaslisten.nl concept and valuable marketing insights were shared. With a focus on customer-oriented business, local lead campaigns and a clear marketing strategy of Keukenspeciaslisten.nl for this year, it became clear that the successful concept continues to adapt to the changing needs of the market.
Once a year, Keukenspecialisten.nl organizes an inspiring meeting at a central location for the affiliates of the concept. This meeting is the perfect opportunity to look ahead together. The meeting focuses on questions such as: what is happening in the market and what course will we take within the Keukenspecialisten.nl concept? This is reinforced by inspiring sessions and the sharing of valuable new ideas and insights. The meeting ends with a pleasant dinner, where there is always plenty of opportunity for networking.
In the presentation, Nathalie Kleinherenbrink-Bakker (Managing Director sales and marketing) indicated that consumers have become more critical and place more value on quality and experience, as evidenced by various figures (including CBS, Inretail). In addition, the importance of valuable reviews as social proof came to the fore. The Keukenspecialisten.nl concept actively responds to these changing consumer needs.
Customer focus expert Guido Thys, known for his revealing workshop "Chasing Customers Away," offered in-depth insights during the meeting into the unconscious mistakes companies make that cause us to lose customers. With his sharp analyses and humorous approach, he inspired to work in a more customer-oriented way. In collaboration with various partners, local lead campaigns were presented, aimed at improving local lead generation and increasing
lead questions.
Keukenspecialisten.nl presented its marketing strategy for 2025, focusing on strengthening customer experience and local visibility. From TV campaigns in collaboration with De Grote Huisverbouwing on SBS6 to in-store promotions with partners such as renowned brands Miele and AEG. The concept focuses on inspiring and convincing consumers through various channels. It also invests heavily in micro-influencers and positive customer reviews to improve its online reputation and attract more consumers to the showrooms. Keukenspecialisten.nl remains committed to quality, service and customized care with a strong focus on growing and innovating together.
"We make your kitchen personal" is the slogan of Keukenspecialisten.nl, which shows that each entrepreneur guarantees quality in both advice and products. Keukenspecialisten.nl is a partnership that strengthens entrepreneurs in their position towards the consumer, while maintaining local identity. The concept, with now more than 60 affiliated entrepreneurs, offers a professional platform for a powerful, individual presentation and high visibility. In addition, Keukenspecialisten.nl supports entrepreneurs with offline and online marketing to strengthen the relationship with consumers.