Platform about design and technology in the kitchen, home, and bathroom industry
It was one of the highlights last year during the Küchenmeile: the launch of the premium brand i-luminate whose production license is held by Pronorm. The first setups were given a prominent place during the Hausmesse there and the positive reactions were clearly audible. This year, Pronorm is building on this successful launch and expanding i-luminate even further.
Let me recap for those who were not there during Küchenmeile 2021. Pronorm made a big splash with i-luminate, a new premium kitchen brand whose main objective is to put the kitchen in the best possible light while creating the right atmosphere. From
Morning to evening. When cooking together, when enjoying the meal, in whatever happens in the kitchen. Putting your kitchen in the best possible light can be taken literally. After all, the most striking element of an i-luminate kitchen is the integrated, in-house developed and patented handle lighting.
"It's a natural reflex to keep our face toward the sun and to do so in both winter and summer," it sounds during our tour. "Light is so important to us. If we want to make it cozy, we dim it. And to concentrate, on the other hand, we need a lot of light. In the kitchen, the lighting consists of both. For cooking, for socializing and everything in between. This is precisely why our lighting concept at i-luminate is the starting point. Today we are adding a new handle profile. In addition to the existing profile made of brushed brass, you can choose a profile made of black anodized, brushed aluminum.
"Good lighting in the kitchen is simply indispensable," says the manufacturer. "Atmospheric lighting and brighter lighting go hand in hand. The i-luminate kitchen therefore features an adjustable light situation that gives the kitchen the atmosphere it deserves at any time. But of course there is more than just light that determines the atmosphere and functionality of the kitchen. That's why a wide variety of colors, fronts and surfaces are also available. And there too we add additional choices. And in the drawers and cabinets, in addition to the appropriate lighting, we also provide elegance and comfort with the innovative drawer system proTech 2.0. Creating order out of chaos. Because if everything is well organised in its place and, above all, can be found quickly (again), then the user of the kitchen can concentrate on what is best about the kitchen: cooking together, enjoying and experiencing it together."
Its own brand, its own way of communicating and therefore its own place to discover i-luminate. "We call it our i-luminate Galleries," emphasizes one at i-luminate. "The message to consumers is clear: let yourself be inspired by the harmonious compositions, the enchanting innovation of lighting integrated into the handle strips and let the full beauty of the kitchen as well as the special atmosphere associated with it take effect on you. For interested kitchen dealers, we have one message. Get in touch with us!"
