True innovation for the benefit of the customer

Induction stove to be connected to two groups

In the Netherlands there are a number of companies that are not only good at sales, but also innovative because of their own technical knowledge. Because of this, 'us Dutch' still manage to bring beautiful, but above all unique products to the market. One of those companies is Elementi di Cucina from the brothers Marc and Han ter Braak from Enschede.

Brothers Han and Marc ter Braak of Kitchen Retail Concepts own Elementi di Cucina. Known for years for their stove knowledge, the duo runs a stove store in Enschede. In 2018, as gas stoves became more and more opponents, they started induction stoves Elementi di Cucina. From day one, it was clear that their combined stove knowledge is a USP for the industry. Marc: "Our name sounds Italian, but Elementi di Cucina is a 100% Dutch company with its own design, development and assembly. The materials used are less chemical and are sourced locally as much as possible and at least from Europe. In this way we save 50 percent CO2 compared to other blast furnaces. Nevertheless, we guarantee quality that comes with fewer transport movements to reduce our footprint. There are thus multiple parties involved in Elementi di Cucina and we are happy to do so because we are still an innovative and progressive country compared to other countries."

Changed market

Han ter Braak is technically trained and with his knowledge of stoves, he wanted to offer cooking enthusiasts a good alternative when the stove market changed. "The real power of our new NuovaCucina line of stoves is 'under the hood,'" he says. Han, as mentioned above, technically trained, then explains further. "We wanted to demonstrate that we are not just another manufacturer with induction stoves, but that we offer a well-functioning induction stove that is innovative and exudes the wow effect. This has been achieved by, among other things, being able to avoid a 3-phase connection. In fact, NuovaCucina can be connected to only two groups and this does not come at the expense of normal cooking convenience." This innovation by Elementi di Cucina ensures that kitchens with limited electrical capacity can be offered a suitable choice. Also, this is also more cost-effective when the user finds out that there is a lot of extra work involved.

Four colors to choose from 

Currently, users can choose from four different colors. The sought-after matte black, as well as white, stainless steel and pine green (the color of this year). NuovaCucina is also available with integrated extractor and smart-touch oven of 89 liters. This 89 liter oven has the A+ label. This is due to the good insulation because of the thicker mantle. The operation of this oven is so economical and fast that Elementi di Cucina does not need to incorporate double oven stoves. The oven has a clear interface and can be set in 11 languages. The stove itself gives a wow effect and has button controls, which in our view is part of the look of a stove. But touch operation with the same device is also possible. In addition, it uses a plasma filter. Han: "These CleanAir Green plasma filters are not only tested as best by VDE, OlfaSense, the German TÜV and other health and plasma institutes, but also certified to purify the air in the kitchen and protect health."

Interested? If so, please contact Anton Seggelinck or Bert Voordes of Hanant Benelux at info@hanant.nl.